Introduction
"Now, we automate resizing, background removal, and alignment, saving multiple hours monthly cropping images using AI, allowing us to focus on other important tasks in our job. What's even better is that Crop.photo is always evolving, constantly improving their software to provide an even better user experience. They're also eager to hear feedback, ensuring that they stay ahead of the curve. Their response time on the Chat is really great too. Always willing to help."
The Challenge
The transition from an old eCommerce platform to a new one involved migrating thousands of images. This large-scale migration posed significant logistical challenges, especially considering the diversity of the images and the need to maintain high quality and consistency across such a vast set of brand portals hosted by the company.
Prior to using Crop.photo, Workwear Group relied on manual editing for resizing, aligning, and replacing background of apparel images. This process was not only time-consuming but also prone to inconsistencies and delays. Manual editing proved to be impractical, thus, they needed a smarter solution to streamline the eCommerce image post-production and maintain consistency on the new platform.
With a customer base spanning industries such as Health, Professional, Industrial, and Emergency Services, Workwear Group needed to ensure uniformity and consistent brand voice in all images. The varied nature of the images, including lifestyle shots and product close-ups, required precise and consistent editing to meet diverse marketing and cataloguing needs.
About Company
The Solution
To address these challenges, Workwear Group implemented the Crop.photo API, which offered advanced features tailored to their needs.
The API automatically adjusts image dimensions to fit different aspect ratios, crucial for uniform presentation across digital platforms. This feature also includes alignment adjustments, ensuring that all apparel images look centered while replacing the background with given color or background image.
To maintain the narrative and aesthetic appeal of lifestyle images, Crop.photo’s AI Lifestyle API was used to perform careful cropping that preserves the image backgrounds, thereby retaining the story each image tells.
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Older images that did not meet the current high-resolution standards were upscaled to 1038x1372. This upscaling ensures that all visuals are sharp and clear, enhancing the overall appearance of the products on the new platform. This is also used for swatch creation by upscaling images from 30x30 to 100x100, crucial for getting detailed views of fabrics, colors and materials.
Benefits
- Enhanced Productivity and Reduced Manual Labor: The automation of resizing, alignment, and background removal has drastically reduced the hours spent on manual image editing, allowing staff to focus on more strategic tasks.
- Consistent Image Quality Across All Platforms: Through the use of Crop.photo, Workwear Group has ensured that all images across platforms are uniform in quality and style, thus maintaining brand integrity and enhancing user experience.
- Effective Management of a Diverse Image Database: The tool's ability to handle a variety of image resolutions and types has made it easier to manage and update the company's large and diverse image database without compromising on the quality or speed of deployment.
Results
Images Processed Per Year
Savings On Image Editing
Time Saved Per Month
Workwear Group's implementation of Crop.photo’s API represents a pivotal advancement in their eCommerce product image post-production. This strategic move has drastically improved the efficiency, quality, and consistency of their product imagery across varied industries. By automating key image editing tasks, Workwear Group not only saves significant time but also ensures that their visuals consistently meet the brand's visual voice and image standards, essential for maintaining a competitive edge in the workwear market. As the company continues to expand, Crop.photo's scalable solutions will remain integral to their ongoing success.
