Retail
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Fashion
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Enterprise
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Retail
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Fashion
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Enterprise
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100K+
Images Processed Per Year
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400+ Hours
Time Saved Per Month
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$250M+
Annual Revenue
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1M
Customers Worldwide
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1000+
Retail Outlets
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44K+
Instgram Followers
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130+
Brands Offered
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$20M+
Annual Revenues
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$80K+
Savings On Image Editing
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400+ Hours
Time Saved Per Month
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100K+
Images Processed Per Year
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400+
Teams Across Championships
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4B€+
Annual Revenues
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10K+
Soccer Squad Headshots Produced/Year
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$10K+
Savings on Photo Editing
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255h
Editing Time Saved
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1700+
Images Of Beverages Bottles & Cans Processed
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$4000+
Savings On Photo Editing
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160h
Editing Time Saved
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5000+
Images Processed For Clients
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3500+
Images Processed Per Month
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100+
Brands Wholesaling
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10X Faster
Time Saved - Days To Minutes
Text Link
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Retail
Fashion
Enterprise
Workwear Group Case Study

How Workwear Group Migrated eCommerce Images for 1000+ Brands with AI-Powered Bulk Image Editing

Resizing Apparel Images in the Work Wear Industry at Scale
100K+
Images Processed Per Year
400+ Hours
Time Saved Per Month
$80K+
Savings On Image Editing
Category
Workwear & Uniforms
Industry
Apparel Manufacturing
Headquarters
Melbourne, Australia
Company Size
2000+ Employees

Introduction

"Now, we automate resizing, background removal, and alignment, saving multiple hours monthly cropping images using AI, allowing us to focus on other important tasks in our job. What's even better is that Crop.photo is always evolving, constantly improving their software to provide an even better user experience. They're also eager to hear feedback, ensuring that they stay ahead of the curve. Their response time on the Chat is really great too. Always willing to help."

Craig Resurreccion
B2B Digital Content Producer, Workwear Group

Client's challenge

High Volume of Diverse Images
1

Large-Scale Migration and Platform Transition

The transition from an old eCommerce platform to a new one involved migrating thousands of images. This large-scale migration posed significant logistical challenges, especially considering the diversity of the images and the need to maintain high quality and consistency across such a vast set of brand portals hosted by the company.

High Volume of Diverse Images
2

Inefficiencies and Delays in Manual Image Editing

Prior to using Crop.photo, Workwear Group relied on manual editing for resizing, aligning, and replacing background of apparel images. This process was not only time-consuming but also prone to inconsistencies and delays. Manual editing proved to be impractical, thus, they needed a smarter solution to streamline the eCommerce image post-production and maintain consistency on the new platform.

High Volume of Diverse Images
3

Maintaining Uniformity Across Diverse Image Types

With a customer base spanning industries such as Health, Professional, Industrial, and Emergency Services, Workwear Group needed to ensure uniformity and consistent brand voice in all images. The varied nature of the images, including lifestyle shots and product close-ups, required precise and consistent editing to meet diverse marketing and cataloguing needs.

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About Company

Workwear Group serves as a leading provider of specialized workwear across sectors including Health, Professional, Industrial, and Emergency Services. Catering to both B2B and B2C markets, the company distinguishes itself by delivering tailored, high-quality apparel designed to meet the rigorous demands of diverse industries.
1000+
Retail Outlets
1M
Customers Worldwide
$250M+
Annual Revenue

Solution

To address these challenges, Workwear Group implemented the Crop.photo API, which offered advanced features tailored to their needs.

High Volume of Diverse Images
1

Automated Resizing and Alignment

The API automatically adjusts image dimensions to fit different aspect ratios, crucial for uniform presentation across digital platforms. This feature also includes alignment adjustments, ensuring that all apparel images look centered while replacing the background with given color or background image.

High Volume of Diverse Images
2

Lifestyle Crops

To maintain the narrative and aesthetic appeal of lifestyle images, Crop.photo’s AI Lifestyle API was used to perform careful cropping that preserves the image backgrounds, thereby retaining the story each image tells.

High Volume of Diverse Images
3

Image Upscaling

Older images that did not meet the current high-resolution standards were upscaled to 1038x1372. This upscaling ensures that all visuals are sharp and clear, enhancing the overall appearance of the products on the new platform. This is also used for swatch creation by upscaling images from 30x30 to 100x100, crucial for getting detailed views of fabrics, colors and materials.

Benefits

  • Enhanced Productivity and Reduced Manual Labor: The automation of resizing, alignment, and background removal has drastically reduced the hours spent on manual image editing, allowing staff to focus on more strategic tasks.
  • Consistent Image Quality Across All Platforms: Through the use of Crop.photo, Workwear Group has ensured that all images across platforms are uniform in quality and style, thus maintaining brand integrity and enhancing user experience.
  • Effective Management of a Diverse Image Database: The tool's ability to handle a variety of image resolutions and types has made it easier to manage and update the company's large and diverse image database without compromising on the quality or speed of deployment.

Results

Images Processed Per Year

100K+

Savings On Image Editing

$80K+

Time Saved Per Month

400+ Hours

Workwear Group's implementation of Crop.photo’s API represents a pivotal advancement in their eCommerce product image post-production. This strategic move has drastically improved the efficiency, quality, and consistency of their product imagery across varied industries. By automating key image editing tasks, Workwear Group not only saves significant time but also ensures that their visuals consistently meet the brand's visual voice and image standards, essential for maintaining a competitive edge in the workwear market. As the company continues to expand, Crop.photo's scalable solutions will remain integral to their ongoing success.

5m
Reading duration
Published
May 22, 2024
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ChallengeAboutSolutionBenefitsResults
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